Thursday, February 4, 2010

This Dish is B-A-N-A-N-A-S!

We're discontinuing our Moisture Whip Light Conditioner. In it's place is a new formula I've been working on since late last year. I've finally narrowed it down to 2 iterations and it's out to test with some of our customers.

I have high hopes and big expectations for this conditioner. So far, both versions of the recipe are working wonderfully for my hair, which is why I had to send it to a larger test panel than what we normally use. My hair likes both and if it were up to me, I'd never launch it because I can't make up my mind. I've formulated it specifically for colour-treated hair in need of some tender loving care and moisture. While it delivers a moisturizing punch, it's light enough for daily use.

Why a conditioner with bananas? For starters, I love bananas. And growing up, we had a family friend - Auntie Annie from Indonesia who had long, thick, shiny, luxurious hair. In that childlike fascination, I asked her how she got her "princess hair" and she said used mashed bananas mixed with a bit of oil as a weekly treatment. Indeed, bananas are very beneficial to the hair. It is rich in natural oils and proteins that soften hair and increase its elasticity, thereby preventing splits and breaks. In fact, many at-home remedies for dry, damaged hair call for applying mashed bananas to your hair and leaving it on for 20 to 30 minutes. The conditioner also contains green tea extract, a well known anti-oxidant, to combat the dulling effects of the environment on our (colour-treated) locks.

Auntie Annie also used to rub a clove of garlic on her fingernails for growth and strength, but I'm going to leave this one alone.

I'd like to thank the wonderful gals (and one unwitting guy - Chris) who agreed to test the formulas. As I type this, Chris is begrudgingly getting his haircut. He claims he's been having a string of good hair weeks and has no idea why. It's been so good in fact, that he's put off getting his haircut, until I finally commented that his hair was looking rather "floppy" lately. Unbeknownst to him, his good hair weeks are due to the switch-a-roo I did to his regular conditioner. Tee, hee.

The feedback is slowly trickling in and it looks promising - I'm really, really excited. If all goes well, I'm looking at a late February, early March launch. Stay tuned.

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